You can sell without selling out. Marc Ecko shares the bruising mistakes and remarkable triumphs that reveal the truth behind his success, growing from a misfit kid airbrushing T-shirts in his parents garage to the bold creator of two hugely successful branded platforms--Ecko Unltd. But outwardly everyone can look good. As you take Action, you will meet Gatekeepers that stand between you and your path. Create an environment that lets you take Action. 
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Which part of the triangle are you?
Unlabel by Marc Ecko [Book Summary & PDF]
The best Knowledge is the kind you get through experience, which, in turn, comes through failure. Yes, your company idea is precious. You should be proud of that one superstar. The goalkeepers are the ones who actually keep the score. Big Book If You Give. The Gathering -- Official Encyclopedia: As Ecko explains, it s not enough to simply merge your inner artist with business savvy, you must understand the anatomy of a brand. Guidelines lists 31 rules or guidelines that you should follow to improve your productivity, become a better leader, do better in business, improve your health, succeed in life and become a happier person.
We see examples all the time of people who clearly know something, but their Hubris eclipses their Humility. A strong sense of Self, both internally and externally, is the engine that powers your brand.
Humility is one of the uhlabel variables in the formula that are okay to max out. Foil marketing is a great way to create an Emotional Impact.
Authentic brands seek to render an Emotional Impact. Showcasing your Self is no guarantee for success, either. The baggage of nostalgia comes in many different forms: You as a person or a company are always changing, and your brand is always changing.
D.O.W.N.L.O.A.D [P.D.F] Unlabel: Selling You Without Selling Out [P.D.F]
What are you making your audience, customers, or end users feel? When you unlabel, you can grow both creatively and commercially.
Even more damaging, umlabel can make us lose sight of the Now. But outwardly everyone can look good. You talk directly to the heart of the goalkeepers the ones who vote, the buyers, the fans, etc. Action, Fear, and Self. You can be the most Humble person in the world, but eventually you need to couple that mindset with some actual, real-world Knowledge.
Unlabel | PDF Book Summary | By Marc Ecko
Not just a karc of twenty years from now, but a future of twenty minutes from now. Eccko brands are established through the relentless repetition of promising something, and then delivering on what they promised, often beyond expectations.
You can be an artist without being a starving artist. Not a vision of their future. Unlabel is a bold, visual, and honest approach, ideal for everyone who wants to build an authentic personal brand, grow a bootstrap start-up into a sustainable business, or balance creativity with commerce.
But the most dangerous nostalgia is your own. Great brands learn how to be self-referential without being predictable, creating moments that elegantly refer back to their core values, delighting their consumers, fans, and followers. Artists, salesmen, and CEOs all have one thing in common: Fear can immobilise you and trap your creative voice. The Imagine Factor is a function of three connected forces: An authentic brand unlael more than just an idea.
Challenge yourself to move beyond simple billboards or ads. Start by thinking about the next 18 actionable hours, not the next 18 years:
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